Ever since I found out there was actually an area called “Old Town Irvine,” I’ve found the idea somewhere between funny, pretentious, and oxymoronic. Looking at nearby cities, we have Old Town Orange, a collection of streets with shop buildings dating back to the late 1800s or early 1900s, centered around an actual traffic circle. The place could have been the model for Disneyland’s Main Street. There’s Old Town Tustin, another collection of streets with shops going back to the late 1800s or early 1900s, with contemporary houses nearby for good measure.
Then, there’s Old Town Irvine, a couple of barns that have been converted into restaurants and a motel. Why? Because there effectively is no Old Town Irvine — it sprang whole from a designer’s master plan in the late 1960s. Most people assume UCI is named after the city, but it actually predates the city of Irvine. Both were named after the Irvine Ranch (or possibly the Irvine Company or the Irvine family — all three are tied together) on which they were built. Maybe 50 years from now there really will be an “old town” — and it’ll probably be Northwood or Woodbridge or something. But the name will already have been trademarked by the shopping center, so they won’t be able to use it.